Luminosity Gaming seeks to bring new audiences to esports

Luminosity Gaming has partnered with Big Digital to launch gaming activation sessions.

Luminosity and Big Digital are looking to bring esports closer to mainstream media and a wider esports audience by providing that audience with a more interactive experience. The partnership aims to share the esports experience to a broader audience by combining gaming containers and digital technology.

Luminosity is focusing on music audiences, as they believe there is a large intersection between the gaming and musical worlds. Luminosity’s mobile setup with gaming stations and merchandise stalls was present at the recent Bud Light Dreams Festival. The mobile setup allows Luminosity to promote its teams and players and provides it with many channels of interaction with the audience, such as mobile contests and lotteries.

Bud Light’s Dream Festival took place in Toronto on June 29. It was a three-day long outdoor music festival at which Luminosity’s project received generally positive responses from attendees.

The partnership is also working towards educating its brand partners about the esports industry and marketplace.

Luminosity has been working hard to contribute to the growth of esports, especially in terms of connecting with different non-endemic audience groups. Grammy-nominated artist Tory Lanez has been helping Luminosity engage with more fans and grow the brand further as the organization’s brand ambassador and a part of its ownership group since April 2019.

Luminosity also announced the Official LG Fornite House located in Florida in June. Alex "Formula" Kushelevskiy, John "Kiwiz" Payne, Nick "Nicks" Spoerke, and Jordan "Randumb" Schneider have collectively boosted the brand with over one billion views on YouTube, seven million Youtube subscribers, and over 900,000 Twitter followers.

Big Digital is a provider of interactive design solutions in North America and is a leader in the digital marketing industry. Its specialty is turning marketing initiatives into interactive campaigns that help monetize digital programs.

Referral link:

https://win.gg/news/1607/luminosity-gaming-seeks-to-bring-new-audiences-to-esports

Luminosity Gaming and BIG Digital launch exciting new partnership at Bud Light Dreams Festival

Luminosity Gaming have announced a brand new partnership with technology company BIG Digital, with both parties aiming to create unique gaming experiences for players. 

The highly respected North America esports organization linked up with the technology company to launch the first of many gaming activation sessions at the Bud Light Dreams Festival, which ran between June 29 to June 30.

Following the festival, Steve Maida, founder and president of Luminosity Gaming, revealed the organization's ambition to bring an esports experience not only to more gamers, but also to branch out to a wider audience in the future.

The highly respected North America esports organization linked up with the technology company to launch the first of many gaming activation sessions at the Bud Light Dreams Festival, which ran between June 29 to June 30.


Following the festival, Steve Maida, founder and president of Luminosity Gaming, revealed the organization's ambition to bring an esports experience not only to more gamers, but also to branch out to a wider audience in the future.

"We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief," Maida said.

He added: "We received an overwhelmingly positive response throughout the weekend and can't wait to replicate this success at other events in the future."

Founded in February 2015, Luminosity Gaming have achieved remarkable success in the esports industry so far and BIG Digital is just one of many big businesses they are now affiliated to - with the likes of Scuf Gaming, Twitch, and Universal Music Canada all current sponsors.

This partnership is just the latest step taken by the esports organization to bridge the gap between esports and the mainstream, after signing Formula, Kiwiz, Nicks, and Randumbs creators in June. 
BIG Digital co-founder Michael Girgis echoed those same aspirations, too, and even gave esports fans and festival goers an idea of what to expect from this partnership moving forward.

"The intent is to provide the esports experience to a wider range of audience groups," Girgis said.

"The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees."

Attendees of Dreams, as well as events taking place later in the calendar year and beyond, will include Wi-Fi network enabled mobile contesting, pitting players against one another in an interactive setting.


Both businesses will be working closely together to ensure these experiences are increasingly interactive, with a view to potentially expand their audience to perhaps people that weren't interested in esports and gaming before.

Reference:
https://www.dexerto.com/gaming/luminosity-gaming-big-digital-launch-exciting-new-partnership-bud-light-dreams-festival-772502